Asda Stores & CenturyLink Deliver an Enhanced Customer Experience through “toyou” Service

Asda Stores, part of the Wal-Mart group, is one of the UK’s leading grocery store chains with more than 600 stores across the country. It is part of a larger collection of companies under the Asda brand serving consumer needs from finance to clothing. Asda Stores prides itself on making its stores part of their customers’ lives through special promotions, social media and a welcoming atmosphere. “At Asda, we work hard to make our stores play a role in the local community, we support both local and national charities and actively seek the opinion of the Asda shopper, so our next step with CenturyLink was an obvious progression for us” said Dave Potter — Senior Director Infrastructure Operations.

“It was a very high priority for Asda to make sure that when we introduced toyou, we did not put extra pressure on our legacy IT infrastructure. We needed this potential customer base expansion to happen seamlessly.”